Jeff and Janet didn’t originally set out to be winemakers. Like other farmers, though, they were frustrated by their constant battle with what Jeff calls the “Four Too’s”. Too wet, too dry, too hot, and too cold.
The couple spent much of 1996 and 1997 brainstorming ways to remain active in agriculture, which they loved. As it happens, this was precisely the time the provincial government opened the doors to farm-based cottage wineries. The Everetts decided to use the produce of their popular berry farm – Utopia U-pick – and develop a winery.
The original plan had been to host the winery on their existing farm, but destiny intervened. A vacant 1867 estate beside the Magnetic Hill theme park became available. To the Everetts, the combination of the house, the spectacular view of Moncton, and its location next to the area’s premier tourist attraction made it an irresistible part of their plans. This would be the home of their winery and the restoration project began.
The winery opened in 2005 and has been a great success with 2008 marking a 200% increase in sales over the previous year. The Everetts have since received the 2008 Greater Moncton Excellence Award for Top Emerging Business and the 2008 Best of Show Wines at the NB Savour Food and Wine Show. The couple is now expanding the property to include an on-site vineyard as well as a selection of grape wines, while continuing the tradition of winemaking with different local fruits and flowers, just as their ancestors would have done a century ago.
Besides farming and the winery, the Everetts are continuing the authentic restoration of the heritage home to include a Bed and Breakfast with completion slated for this coming Fall. For upcoming news, activities and new wine releases, sign up for the Magnetic Hill Winery Newsletter, or for more information, contact email@example.com.
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